Murat Yumak, a passionate garment, sneaker and design object collector, asked us to create a concept for displaying and selling his archive of vintage items—a place for likewise minds to find inspiration, knowledge, and their personal holy grail to purchase. Contrary to endless hauls, container-sized shipments, and quick sells via stories and reels, that took control of the vintage market.
We drew a lot of inspiration from galleries and museums that could be considered works of art in their own right due to their architecture and interior design. At the same time, do not overshadow the art exhibited inside but rather honor it by doing so. Our starting point was an identity with the mood of 20th-century Swiss-type design and a functional webshop that is an experience on its own and a canvas that stands back to let the items shine and the story unfold.
The word-mark reflects a style as distinctive as the person that Murat Yumak is. In comparison, the identity as a whole stands out for its simplicity. As apparent as it seems, the e-commerce solution was a digital exhibition catalog. The layout is based on a strict but user-adjustable image grid or a static text-only index of the products for a custom experience. Large sterile product pictures add to the museum-esque atmosphere. The products, when sold, stay visible, becoming part of the ever-present archive.
The social media account is an extension of the website, content- and visually-wise. Product shots are complemented with images of Murat’s personal objects and loosened up with editorial pictures and portraits that add context and story to the brand.
The digital exhibition catalog look & feel is accomplished by a strong and clean grid combined with large and clean product images. The user can choose between 6 layout variations from 1 to 12 columns. As well as between the image-based grid and a text-based index. The various viewing modes also work as zoom and reveal additional product details the bigger the grid columns become.
Agency Navarra.is
Creative Direction by Christoph Brandes
Design by Songie Yoon, Maryan Ivasyk, Yui Yamagishi
Website by Songie Yoon, Niclas Resch
Brand Strategy by David Kosock
Photography by Yui Yamagishi