Liflow produces products for a healthy lifestyle and everyday use. Their range extends from freshly squeezed juices to dietary supplements. The company was founded by two siblings who initially produced fresh juices on their own farm. With the growing demand, production solely from self-harvested fruit became impractical, leading to the decision to develop a new brand with an expanded range of products. The goal is to promote healthy habits and a health-conscious lifestyle, both physically and mentally, with Liflow's products.
After the market analysis, the target audience and positioning were established. In line with this, the company name was created. Liflow represents a healthy flow in everyday life. Additionally, the development of categories was one of the key tasks of this project. Each product is categorized as either Plus or Minus based on its effects. This concept was also implemented in Liflow's visual language and integrated into its layout concept. To emphasize the brand's calm atmosphere, we opted for a serif font with very subtle serifs and a tone-on-tone palette. For the copy, Aileron was used for English and Sandoll Gothic for Korean language.
Art Direction & Brand Identity by Songie Yoon
Design assisted by Nahyun Soh
Photography by @pic.fog