The Italian restaurant was once a small take-out deli shop. With the rebranding, the name was changed from "Pastificcio" to "Pastaio." It underwent a complete makeover, both in design and interior decor. The deli expanded into a restaurant & deli, offering a variety of fresh pasta dishes, deli products, and a selection of complementary wines.
Pastaio is committed to sustainability by primarily using seasonal ingredients sourced locally. They also prioritize ethical management practices and strive to minimize food waste as much as possible.
For an authentic and natural look and feel, a mix of sans-serif and handwritten fonts was chosen. Various packaging designs for the deli section in the restaurant were created using predominantly environmentally friendly materials.
Agency Studio Apt (mtl design studio)
Design assisted by Nahyun Soh
Photography by Jiwon Seo, stof
Interior Design by stof